With almost 60% of marketers who choose to #PushTheLiveButton with their content, it’s not hard to see why brick-and-mortar businesses are jumping into the streaming lane. There are countless brands and creators who feel though that learning how to live stream is a nail-biter.

We admit there is a nuts and bolts of the technical side of live streaming that takes all of us a minute to sort out.

Don’t lose hope! In this guide...

  • we’ll unpack all the complex business of streaming
  • we’ll talk through how to set up a live stream
  • recommend what gear to consider and
  • the minimum must-haves for the set up